PR viewpoint: Why we need to learn from Trump’s success, unfortunately.

Right, I know what you are thinking… I know you might want to slap me for giving the man any credit or praise and I probably shouldn’t, but really this is not about Donald Trump or Hillary Clinton, this is about giving credit where it’s due to Kellyanne Conway. This is analyzing and evaluating the PR practices, tools and strategies of  Donald Trump’s pre-election campaign not his success as a president. This is acknowledging Hillary Clinton’s mistakes and campaign flaws. What is crucial to remember – not every Trump voter is a white sexist nationalist. As Trump said it before, he is the…

Alternative facts, PR, and fake news: why should PRs be concerned?

The concept of fake news has been around for ages, it is nothing new, however, social media, for example, is relatively new to humans and it’s far more unpredictable and tends to spread topics like wildfire. The concept of going viral is very common in our technology-dependent society. Fake news have consequences that are much greater than we’d like to admit. Take the US presidential election, just a few days ago ABC News reported how exactly social media and fake news played such a massive part into the election results. I will spell it out again: presidential election results were…

PR: pointing fingers will not solve the issue.

I would like to think of Ryan Holiday as the Maleficent of PR world, the supposed evil character yet when looking closer maybe not so evil? Self-proclaimed media manipulator Ryan Holiday has pulled a stunt after a stunt shocking the publics and building his marketing success. He is best known as the former director of marketing for American Appeal and for the Planned Parenthood stunt while working with the New York Times bestselling author Tucker Max. In 2012 Holiday made headlines (and not pretty ones) with a PR stunt that not only raised eyebrows but also got public reacting similarly…