Why the world needed Trump to happen.

We are very likely on the brink of World War III and it is scary. Okay, so I do not agree with Donald Trump nor am I a supporter of his. I still think he’s a racist, sexist and bigot pig. Actually no, pigs are rather nice and it’s a disgrace to pigs everywhere to compare the talking orange sack with hay hair to a pig. But you know what I mean. The headline is rather racy, isn’t it? But I promise this piece has both lighthearted humor and some facts. I’ve long said that one of the biggest issues…

PR viewpoint: Why we need to learn from Trump’s success, unfortunately.

Right, I know what you are thinking… I know you might want to slap me for giving the man any credit or praise and I probably shouldn’t, but really this is not about Donald Trump or Hillary Clinton, this is about giving credit where it’s due to Kellyanne Conway. This is analyzing and evaluating the PR practices, tools and strategies of  Donald Trump’s pre-election campaign not his success as a president. This is acknowledging Hillary Clinton’s mistakes and campaign flaws. What is crucial to remember – not every Trump voter is a white sexist nationalist. As Trump said it before, he is the…

Alternative facts, PR, and fake news: why should PRs be concerned?

The concept of fake news has been around for ages, it is nothing new, however, social media, for example, is relatively new to humans and it’s far more unpredictable and tends to spread topics like wildfire. The concept of going viral is very common in our technology-dependent society. Fake news have consequences that are much greater than we’d like to admit. Take the US presidential election, just a few days ago ABC News reported how exactly social media and fake news played such a massive part into the election results. I will spell it out again: presidential election results were…