PR vs Journalism: it’s time to stop this cat and mouse game.

PRs are not the cat chasing the mouse [journalist] for food or to be savage, the only reason they are chasing the mouse and the mouse is trying to escape is because both the cat and the mouse are morbidly obese and need to be moving more in order to lose weight so they are playing the chasing game to ultimately reach the same goal: publish content. How was that for a metaphor? “[PR is] conscious and intelligent manipulation of the organized habits and opinions of the masses.” – source PR is not quality investigative journalism. Point blank. At its…

Alternative facts, PR, and fake news: why should PRs be concerned?

The concept of fake news has been around for ages, it is nothing new, however, social media, for example, is relatively new to humans and it’s far more unpredictable and tends to spread topics like wildfire. The concept of going viral is very common in our technology-dependent society. Fake news have consequences that are much greater than we’d like to admit. Take the US presidential election, just a few days ago ABC News reported how exactly social media and fake news played such a massive part into the election results. I will spell it out again: presidential election results were…