Alternative facts, PR, and fake news: why should PRs be concerned?

The concept of fake news has been around for ages, it is nothing new, however, social media, for example, is relatively new to humans and it’s far more unpredictable and tends to spread topics like wildfire. The concept of going viral is very common in our technology-dependent society. Fake news have consequences that are much greater than we’d like to admit. Take the US presidential election, just a few days ago ABC News reported how exactly social media and fake news played such a massive part into the election results. I will spell it out again: presidential election results were…