PR vs Journalism: it’s time to stop this cat and mouse game.

PRs are not the cat chasing the mouse [journalist] for food or to be savage, the only reason they are chasing the mouse and the mouse is trying to escape is because both the cat and the mouse are morbidly obese and need to be moving more in order to lose weight so they are playing the chasing game to ultimately reach the same goal: publish content. How was that for a metaphor? “[PR is] conscious and intelligent manipulation of the organized habits and opinions of the masses.” – source PR is not quality investigative journalism. Point blank. At its…

Tickle my fancy: spring.

On the old blogging platform I tried to do monthly favorites posts, but in all honesty, I am a boring person and throughout one month don’t accumulate enough ‘things’ to share with the world (and people don’t really care that much either) so I’ve decided to change the concept of these and post them whenever I feel like it. Because I can. So without further ado… Album: Khalid: American Dream Song: Nina Simone – Blackbird New musician discovery: Lostboycrow and Tom Walker Book: Born A Crime: Stories from a South African Childhood by Trevor Noah Movie: Minimalism: A Documentary About the Important…

Just because you can’t see it, doesn’t mean it doesn’t exist. Mental health awareness week #mhaw17.

I have long given up on not wearing shorts and skirts when my knees are bruised because then I would have to wear long trousers all day every day – I’m an extreme case of clumsy, gravity and I have a love/hate frenemy relationship. When I fall and there is blood or a bruise people acknowledge that as an injury, something causing pain. Some struggles can’t be seen by the naked eye, some struggles never really go beyond being in our heads. Today, I want to talk about those struggles. I believe the world’s population is divided into two groups (yes,…

Why the world needed Trump to happen.

We are very likely on the brink of World War III and it is scary. Okay, so I do not agree with Donald Trump nor am I a supporter of his. I still think he’s a racist, sexist and bigot pig. Actually no, pigs are rather nice and it’s a disgrace to pigs everywhere to compare the talking orange sack with hay hair to a pig. But you know what I mean. The headline is rather racy, isn’t it? But I promise this piece has both lighthearted humor and some facts. I’ve long said that one of the biggest issues…

In photos: Barcelona (April 2017)

When I first visited Barcelona a few years ago I only got to see the ‘pretty’ and ‘touristy’ side of this city. This time around I had more time to explore the city and maybe others fall in love with the arguably stunning architecture or the people, food, lifestyle whatever it may be. However, this is my take on the city and what I find so incredibly breathtaking abut this city. Art.  I find Barcelona inspiring. There is art everywhere in the architecture, in the museums, but most importantly when you leave the glitz and the glam of city center…

PR viewpoint: Why we need to learn from Trump’s success, unfortunately.

Right, I know what you are thinking… I know you might want to slap me for giving the man any credit or praise and I probably shouldn’t, but really this is not about Donald Trump or Hillary Clinton, this is about giving credit where it’s due to Kellyanne Conway. This is analyzing and evaluating the PR practices, tools and strategies of  Donald Trump’s pre-election campaign not his success as a president. This is acknowledging Hillary Clinton’s mistakes and campaign flaws. What is crucial to remember – not every Trump voter is a white sexist nationalist. As Trump said it before, he is the…

In photos: New York (August 2016)

This isn’t nearly all the photo I took in NYC. Some of these are Simona pretends to be artsy and some are Simona tries to recreate cliche NYC stock images/desktop wallpapers. Besides pretty touristy photos there are also some pictures I saw this (poster, sticker etc.) on the (street, subway, etc.) and never posted it anywhere so I’m gonna include them here kind of photos. Go spread some kindness, god damn it.