PR vs Journalism: it’s time to stop this cat and mouse game.

PRs are not the cat chasing the mouse [journalist] for food or to be savage, the only reason they are chasing the mouse and the mouse is trying to escape is because both the cat and the mouse are morbidly obese and need to be moving more in order to lose weight so they are playing the chasing game to ultimately reach the same goal: publish content. How was that for a metaphor? “[PR is] conscious and intelligent manipulation of the organized habits and opinions of the masses.” – source PR is not quality investigative journalism. Point blank. At its…