In photos: Barcelona (April 2017)

When I first visited Barcelona a few years ago I only got to see the ‘pretty’ and ‘touristy’ side of this city. This time around I had more time to explore the city and maybe others fall in love with the arguably stunning architecture or the people, food, lifestyle whatever it may be. However, this is my take on the city and what I find so incredibly breathtaking abut this city. Art.  I find Barcelona inspiring. There is art everywhere in the architecture, in the museums, but most importantly when you leave the glitz and the glam of city center…

PR viewpoint: Why we need to learn from Trump’s success, unfortunately.

Right, I know what you are thinking… I know you might want to slap me for giving the man any credit or praise and I probably shouldn’t, but really this is not about Donald Trump or Hillary Clinton, this is about giving credit where it’s due to Kellyanne Conway. This is analyzing and evaluating the PR practices, tools and strategies of  Donald Trump’s pre-election campaign not his success as a president. This is acknowledging Hillary Clinton’s mistakes and campaign flaws. What is crucial to remember – not every Trump voter is a white sexist nationalist. As Trump said it before, he is the…

In photos: New York (August 2016)

This isn’t nearly all the photo I took in NYC. Some of these are Simona pretends to be artsy and some are Simona tries to recreate cliche NYC stock images/desktop wallpapers. Besides pretty touristy photos there are also some pictures I saw this (poster, sticker etc.) on the (street, subway, etc.) and never posted it anywhere so I’m gonna include them here kind of photos. Go spread some kindness, god damn it.

Alternative facts, PR, and fake news: why should PRs be concerned?

The concept of fake news has been around for ages, it is nothing new, however, social media, for example, is relatively new to humans and it’s far more unpredictable and tends to spread topics like wildfire. The concept of going viral is very common in our technology-dependent society. Fake news have consequences that are much greater than we’d like to admit. Take the US presidential election, just a few days ago ABC News reported how exactly social media and fake news played such a massive part into the election results. I will spell it out again: presidential election results were…